Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


Telegraph.co.uk

Watchdog to tackle online travel advertising
Telegraph.co.uk
Travel companies that publicise their products online will come under the regulation of the Advertising Standards Authority (ASA) ...
Gaming to face advertising regulationsPFJ Media Recruitment Agency (blog)
Advertising Watchdog Crackdown on Misleading Online Marketingis4profit
UK to launch 'comprehensive' policing of online advertisingFinancial Times
IT Business Edge (blog) -BBC News -TechCrunch
all 165 news articles »

BigPond News

Ads just subtract
Sydney Morning Herald
This is not going to be a column raging against government advertising. No, Opposition Leader Ted Baillieu did that in Parliament last week with his bill ...
State spending on advertising hits record $124mSydney Morning Herald

all 21 news articles »

Mad Men: A triumph of style and substance
The Guardian
Sex sells but, apparently, so does the art of selling itself, set, as Mad Men is, in the world of advertising. Such is the show's cult status that BBC4 ...
'Mad Men' Creator Matt Weiner on His Hollywood Struggles, and How George Lois ...RollingStone.com
Paging through the reading choices of 'Mad Men' charactersSouth Coast Today

all 6 news articles »

The Guardian

Online advertising still doesn't pack a fraction of print's punch
The Guardian
Even when you've killed all the forests and lugged them around the country, the old combination of cover price and advertising revenue comes out on top, ...


msnbc.com

Special Report: Outgunned FDA tries to get tough with drug ads
Reuters
Downturn or no, the pharmaceutical industry hasn't been skimping on advertising. In 2009, companies spent a vast $4.8 billion to reach out to consumers in ...
Drug Makers Move Slowly in Social MediaJustmeans
Drugmakers script social media to push medsmsnbc.com

all 37 news articles »

Telegraph.co.uk

Media Companies Made Millions From BP Oil Spill
Big Journalism (blog)
Newspapers and television stations reaped a financial windfall from the BP oil spill β€” and continue to benefit as the company spends millions on ...
BP's Advertising Tripled After Oil Spill, Waxman SaysBusinessWeek
BP shelled out big bucks for advertisingLos Angeles Times
BP spent $93M on advertising after Gulf oil spillUSA Today
DailyFinance -The Epoch Times -The Washington Independent
all 7,953 news articles »

Mobile Marketing Watch (blog)

Study: Spending on Location-Based Ads Will Reach $1.8B in 2015
Technorati (blog)
Pretty soon, that refrain may be much more commonplace in the advertising world. A new study by technology research firm ABI Research predicts that ...
ABI Research: $1.8B To Be Spent On Location-Based Advertising In 2015Mobile Marketing Watch (blog)
$1.8B potential for location-based advertisingZDNet Asia
Firms to increase spend on location-based advertisingBCS
Wireless and Mobile News (blog)
all 24 news articles »

TechEye

Broadband advertising 'misleading consumers'
Telegraph.co.uk
Nine out of 10 people find broadband advertising misleading and confusing, according to a survey carried out by ICM. ...
Virgin Media steps up battle over broadband speed advertisingThe Guardian
90 per cent of Brits confused by broadband speed advertisingwww.BroadbandChoices.co.uk
Virgin slams rivals for 'unscrupulous' broadband speed claimsComputeractive
ISPReview UK
all 68 news articles »

Town Hall

Strong Bertelsmann Earnings Affirm Ad Upswing
New York Times
Revenue rose 4 percent, to €7.4 billion, as advertising, hit hard during the recession, bounced back more rapidly than expected. The privately held company ...
Bertelsmann Raises Outlook As Ad Markets ImproveWall Street Journal
Bertelsmann Raises Full-Year ForecastWall Street Journal
Bertelsmann makes 1st-half profit, raises outlookThe Associated Press
The Associated Press -Deutsche Welle
all 201 news articles »
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Do Your Adverts Get You More Sales?

Philadelphia retailer and US Postmaster General, John Wanamaker, once said,... Read More

The Art Of Fear Free Advertising

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The Benefits of Specific Advertising

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Avoid Being Vague

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Starting a placemat ad business can create more business for... Read More

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What Colors Make Your Services Most Attractive?

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Your Eye Catching Publicity Flyer

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100 Excellent Words Absolutely. Amazing. Approved. Attractive. Authentic. Bargain.... Read More

Driving Customers to You - Your Car as a Marketing Vehicle

You can turn your vehicle into a rolling advertisement. Costs... Read More

How To Make Your Advertising Work!

Many believe that when it comes to advertising, it's a... Read More

Advertising on a Budget -- Part 3: Frequency, Frequency, Frequency

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Latino Television Programs Fill a Void in Hispanic Advertising; While Advertisers Look to Attract

Advertisers that are beginning to focus on the young Hispanic... Read More

How to Make Your Claims Believable

When you hear claims like??Best Lawnmower in the country?Absolute Lowest... Read More

10 Simple Techniques To Make Your Ad Get Powerful Attention

1. Make your ad's keywords and phrases standout by enlarging... Read More

Media Savvy - Treat Them As You Would Your Best Customer

The ability to lead, persuade and influence are integral skills... Read More

Create Your Own Business Cards, Part 2

This is the second part of creating your own business... Read More

Ads Dont Sell - People Do !

More about advertising by BIG Mike McDanielAdvertising is not a... Read More

Electronic Reader Board

Electronic reader boards are the most efficient way to convey... Read More