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Sell More Books With an E-mail Newsletter

NOTE: Because many words in this article are likely to trigger sp^m filters, we've disguised them with symbols (e.g. sp^m). This will ensure a higher delivery rate if you use this article in your e-zine. If you're selling your book online, you're practically guaranteed to increase sales by publishing an... Read More

Buzz-Based Book Marketing

Once upon a time, people went to bookstores when they wanted to buy a book. Or at least, that was the theory. Actually, non-bookstore channels have been a big part of book sales for decades-at least since people like Joe Karbo ("The Lazy Man's Way to Riches") back in the... Read More

Sell Your Book At Book Fairs, Festivals & Trade Shows

Play a bigger game with your book sales by expanding your audiences at local or nonlocal book fairs, festivals or trade shows. Can't afford a booth or table, rent a space on someone else's table and volunteer to be back for their book. In fact, rent a corner at various... Read More

Sell Your Book with Pennies

Imagine you share a huge penny jar with each of your potential readers. Every interaction with a reader either adds or subtracts pennies from the jar. When readers need your info (non-fiction) or entertainment (fiction), they will trade the jar for your book, but only if... Read More

Increase Book Sales: When a Book is No Longer Just a Book for Sale

Do you have books sitting in your garage that you haven't sold yet and looking for ways to move them? Then you will want to know about these five outrageous ideas that aren't difficult and can be just plain out fun. Dede Hall, author of The Starving Student's Cookbook had... Read More

Seven Really Truly Unique Ways to Sell More Books

These marketing tips aren't for the weak at heart. Use discretion and know where the ego and self-promotion boundary stands for you. 1. Use a fold over business card. Place your book information inside the fold. The title on the bottom side of the fold so it is seen first... Read More

Top Ten Ways to Promote Your Books Through Flyers

A flyer is an excellent, inexpensive way to promote your book. What makes one flyer so much better than another? Use these top10 tips to make your flyer stand out from the crowd. 1. Include a colored picture of your front cover. People want to see what your book... Read More

Make your Book Stand Out From the Crowd: Know your Audience

Most authors say, "Everyone will want my book, and when I take it to Oprah, it will sell millions, and I'll make millions, too." Not exactly true. If you are writing a book you need to know your specific audience. This gives your book its unique selling point. Writing for... Read More

Sell More Books With Your Sparkling Introduction

Why write an introduction? Nobody reads it anyway. Up until now, this opinion has had clout. But now, with a shorter introduction of one to two pages, and through the five essentials below, your introduction will become the fourth sales tool for your book. When people read your clear, concise... Read More

Three Powerful Tips on Selecting a Book Topic that Sells

The topic of your book or eBook counts-big time. Which would you buy-The Art of Kissing or The Art of Courtship? The kissing book sold over 60,500 while the other sold only 17,500 copies. Before you choose your topic pay attention to your audience. What do they want and need?... Read More

In The News:

Geeks and jocks coexist in Atlanta
CNN (blog)
"It's kind of like the ultimate pop culture weekend," said Katie Wall, a digital marketing consultant. "Where else can you find a place full of sci-fi and ...

and more »

The 'cocktail party' of social media marketing
Minnesota Lawyer
By Mark Powers & Shawn Mcnalis In their new book, marketing experts Tim Tobin and Lisa Braziel suggest that the activity generated by social media sites is ...

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Los Angeles Times
Are You Reading What He's Reading?
New York Times
... 10 days ahead of the book's publication date, put an almost surefire best seller “over the top,” said Jeff Seroy, the senior vice president of marketing ...
I write a nasty book. And they want a girly cover on itThe Guardian
Brook brawl: Jonathan Franzen takes on the worldLouisville Courier-Journal

all 36 news articles »

Seattle Post Intelligencer (blog)
Are You An ASPIRING AUTHOR? This Eastside Event is for you!
Seattle Post Intelligencer (blog)
Need some guidance on Marketing, PR and Promotion of your published or future works? • What has held you back from producing your memoir, self-help book, ...

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Borders losses continue to mount
The Detroit News
Borders Group introduced changes to its product mix and marketing strategy as it reported its 10th straight quarter of losses Wednesday due to a shaky ...

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PR Web (press release)
AuthorHive Launches AuthorHive Video Services
PR Web (press release)
Author videos provide an important viral book marketing component that can be syndicated through blogs, social networking, and retail websites; ...

and more »

Small Business Trends
Competitive Selling: A Myth-Buster That Will Improve Your Performance
Small Business Trends
Marketing people will find this book extremely helpful as they work to develop materials and marketing strategies that focus on what the customer needs to ...

Book Review: Extremely Loud and Incredibly Close by Jonathan Safran Foer
Seattle Post Intelligencer
Whether by poor marketing or by fate, most people who have heard anything about Foer have heard about his first novel (or movie), but not the second. ...

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Charlotte Observer
Films for women, from book to box office
Charlotte Observer
A glimpse at Sony's "Eat Pray Love" marketing strategy illustrates how the studio is trying to expand the movie's audience beyond the book's readers. ...

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BusinessWeek
Book Review: Higher Education? How Colleges are Wasting Our Money
BusinessWeek
Is it really all just self-importance and clever marketing? I suspect these schools have idiosyncratic strengths that help explain their continued success, ...

and more »

Google News

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