Copywriting |
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If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More
Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and... Read More
I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common... Read More
Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More
Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More
Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when... Read More
Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More
When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More
Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More
As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are... Read More






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Think you have what it takes to be a freelance... Read More
As websites and electronic commerce are becoming more and more... Read More
l. Introduce yourself to the editor of your local newspaper.... Read More
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IntroductionA pencil. Yes, a pencil. In my opinion, every great... Read More
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Doing the copywriting for your own website without the proper... Read More
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Lots of people who seek out my copywriting services are... Read More
Most people with an online presence will have to regularly... Read More
I recently sponsored and attended Joel Christopher and... Read More
Whether you're wet-behind-the-ears or a seasoned copywriter, your craft will... Read More
Personalizing your headlines to your target audience can significantly improve... Read More
Every salesperson and fledgling copywriter hears the harangue: DON'T SELL... Read More
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One of the least talked-about areas in copywriting education is... Read More
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For the e-book, Advice from Successful Freelancers: How They Built... Read More
As with any of the performing arts, an effective voiceover... Read More
You could spend thousands of dollars on advertisement and have... Read More
I've seen this ongoing debate debate jump up again recently... Read More
As the famous cowboy Will Rogers once said, "Even if... Read More
It's a common approach to writing copy. You begin by... Read More
"Melissa" invaded our computers in late 1999, then "I Love... Read More
Would you like to get more sales from your online... Read More
You have to choose a character or an angle that... Read More
I have been in the ad game for a long,... Read More
You're ready to launch that new product or promotion, &... Read More
Why Some People's Ads Almost Always Make MoneyDiscover the Master... Read More
In order to get ahead in your copy writing business,... Read More
Overlooking simple steps such as proofreading and grammar can affect... Read More
Having worked as a digital publishing specialist at a large... Read More
My wife and I recently bought a house.It's currently being... Read More
Not everyone is a writer. Good copy writing is a... Read More
Just as great fiction is an art, so is great... Read More
Anyone who's ever tried marketing IT products or... Read More
It is important in this new paradigm of political correctness... Read More
IntroductionA pencil. Yes, a pencil. In my opinion, every great... Read More
l. Introduce yourself to the editor of your local newspaper.... Read More
When I critique, edit or rewrite sales copy, I discover... Read More
So many copywriters think that it's enough to be a... Read More
From the early days of search engine optimization, keywords and... Read More